Before you commit to a full website overhaul, get a clear picture of what actually needs to happen. Our discovery process helps you understand your options, with no strings attached.
You know your website needs work, but you're not sure where to start
You've been burned by agencies that jumped straight to solutions without understanding your business
You need a clear picture before committing to a full redesign or overhaul
You're not sure if it's a design problem, an SEO problem, or something else entirely
AI and search are changing fast, and you need to understand what actually matters
Maybe you are...
Not ready to commit to a full project, but know something needs to change
Overwhelmed by options and want a clear, honest assessment first
Looking for a strategic partner who'll help you see the real picture before selling you a solution
What We'll Evaluate
Your roadmap covers the full picture: from traditional search to the new AI-powered ways customers find businesses like yours.
SEO
Search Engine Optimization
Rank higher on Google and drive organic traffic with proven technical and content strategies.
AEO
Answer Engine Optimization
Optimize for featured snippets and AI assistants to become the answer customers find.
GEO
Generative Engine Optimization
Prepare your content for AI-generated search results and conversational interfaces.
LLMO
Large Language Model Optimization
Ensure your business is accurately represented in AI models like ChatGPT and Claude.
How It Works
A Simple Discovery Process
We work together to understand your situation, then deliver a clear plan you can act on, with or without us.
1
Roadmap Overview
The 30,000 ft. view of our Website Roadmap process and how it will be valuable to your company.
2
Discovery Process
Identify your current situation, goals, obstacles, and gaps preventing you from achieving results.
Identify your current situation
Identify your goals
Recognize what's keeping you from achieving your goals
Address gaps in your digital presence
3
Roadmap Plan Development
Develop a plan that will actually work based on industry standards, best practices, and our deep B2B expertise.
Industry standards
Best practices
Our expertise
Voice of customer research
4
Roadmap Delivered
Walk away with a complete strategic and tactical plan aligned with your goals, budget, and timeline.
Strategic plan aligned with your goals
Tactical plan aligned with your budget
Calendar detailing steps to achieve results
We've Got You Covered
Your roadmap will cover the full picture, from traditional search to the new AI-powered ways customers find businesses like yours.
#1
Internal Presentation Prep
We'll help you develop a presentation so you're ready to achieve buy-in from your leadership team.
#2
Team Presentation
We will present the plan alongside you to your team, answering questions and building confidence.
#3
C-Suite FAQ Guide
A compiled list of frequently asked questions from executives so you're ready with the right answers.
Get Clarity Before You Commit
You don't need to be ready for a full project. The roadmap is designed to help you understand what's actually needed—so you can make informed decisions about your website's future.
Focused roadmaps start at $1,500. A small investment for real clarity.
Frequently Asked Questions
No. The roadmap is designed to give you clarity! whether you work with us afterward or not. You'll walk away with a concrete plan you can execute yourself, hand to another team, or bring back to us. No pressure either way.
That's exactly who this is for. The roadmap helps you understand what actually needs to happen before you commit time and budget to a larger engagement. Think of it as due diligence.
Free consultations are usually surface-level. This is a structured discovery process that produces a real deliverable: a strategic plan with priorities, timelines, and clear next steps. It's work, not a sales call.
Typically 2-4 weeks from kickoff to delivery. We'll schedule a few working sessions to understand your situation, then deliver a complete roadmap you can act on immediately.
That's up to you. Some clients execute independently, some bring us on for specific pieces, and some engage us for the full implementation. The roadmap is yours to use however makes sense for your situation.
Yes. We assess the full landscape: traditional SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Large Language Model Optimization (LLMO). You'll know exactly where you stand and what to prioritize.
50 Marketing's specialized web design and development division for manufacturers and B2B companies.
