Design and UX Roadmap

Review your company's website for design and usability problems and opportunities. Evaluate graphical elements, CTAs, mobile and desktop visualization, user path analysis, and usability goals.

Why Design & UX Matter for B2B

First impressions matter. Your website design speaks volumes about your company's professionalism, attention to detail, and commitment to excellence.

Poor Design Impact:

  • 94% of first impressions relate to design
  • 38% will stop engaging if content is unattractive
  • 88% won't return after a bad experience
  • Lost credibility with decision-makers

Good Design Benefits:

  • Builds immediate trust and credibility
  • Improves conversion rates by up to 400%
  • Reduces bounce rates significantly
  • Enhances brand perception

Comprehensive Design & Usability Evaluation

Graphical Elements

Strategic evaluation of website's ability to drive business growth

CTA Optimization

Call-to-action placement, design, messaging, and conversion effectiveness

Mobile & Desktop

Responsive design, device-specific experiences, and cross-browser compatibility

User Path Analysis

Journey mapping, navigation flow, user behavior patterns in GA4

What You'll Receive

Visual Design Assessment

Detailed analysis of your current design elements, including color psychology, typography effectiveness, and visual hierarchy. Recommendations for modernization and alignment with industry best practices.

User Experience Mapping

Complete user journey analysis identifying friction points, drop-off locations, and opportunities to improve the path to conversion. Includes GA4 user path analysis when available.

Mobile Experience Audit

Comprehensive review of mobile responsiveness, touch interactions, loading speed, and mobile-specific usability issues affecting your B2B buyers on-the-go.

Conversion Optimization Plan

Strategic roadmap for improving CTAs, forms, and key conversion points. Includes A/B testing recommendations and prioritized quick wins.

Usability Goals Framework

Establish measurable usability metrics and KPIs aligned with your business objectives, with benchmarks and targets for improvement.

Investment Options

Starter

$2,500

Essential design review
  • Visual design assessment
  • Basic UX evaluation
  • Mobile responsiveness check
  • CTA analysis
  • Priority recommendations
Recommended

Professional

$5,000

Comprehensive UX roadmap
  • Everything in Starter
  • User path analysis (GA4)
  • Heatmap analysis
  • Conversion optimization plan
  • A/B test recommendations
  • Implementation roadmap

Enterprise

$10,000

Complete transformation plan
  • Everything in Professional
  • Multi-page deep dive
  • User testing sessions
  • Persona-based analysis
  • Custom wireframes
  • Design system recommendations
  • Team workshops

Transform Your Website's User Experience

Let's identify the design and usability improvements that will drive better engagement and conversions for your B2B website.
50 Marketing's specialized web design and development division for manufacturers and B2B companies.
Specialized. Streamlined. Scalable.
Copyright © 2026 Web Dept. All rights reserved.

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50 Marketing's specialized web design and development division for manufacturers and B2B companies.
Specialized. Streamlined. Scalable.
© 2025 50 Marketing, LLC. All rights reserved.